It took a man, Karsten Frässdorf, a master watchmaker crazy and bold enough to view contemporary watchmaking from a new angle. In 2016, this breath of fresh air in the industry led to the creation of the brand bearing his initials (KF), driven by a vision running firmly against the tide and taking the customer as the starting point for all its watch designs.

The KF philosophy is above all based on authentic expertise that dares to be modern while celebrating the past. This is a case of pushing the “Swiss Made” label to its limits for watches that are 100% developed, produced and assembled in La Chaux-de-Fonds, Switzerland. A singular brand, capable of developing of any calibre, KF ensures freedom and absolute creativity in terms of innovation. It is also a playful Maison, however, which ushers its clients into the fabulous world of timepiece design by giving them carte blanche to choose the design and complications of each model. A resolutely horological, unmistakably timeless approach proclaiming each owner’s vibrant personality.

KF believes in sharing a mutual madness, mid-way between high-flying technicality and waking dreams, in order to shape the watchmaking landscape that it regards as the sum of individualities. This concept is expressed in a highly exclusive way, since each model is by definition unique in terms of both its design and its production methods. It is this “Atelier” spirit one discovers when visiting the brand located in La Chaux-de-Fonds, the cradle of watchmaking and a city featured on the UNESCO World Heritage List for its watchmaking town planning.